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Congratulations to the finalists of The Pitch 2025!!
The judges were once again delighted, amazed, inspired and positively shocked by the high standards and creativity of The Pitch finalists this year.
The 25 student agencies explained their creative advert ideas to the CEO of Goodstuff, the Group Agency Lead at TikTok and the Head of Partnerships at JD.
What confidence and character these young people showed at the finals!
It is with great pleasure that we share here the overall winners 🤩 You can also see all finalists’ ideas below to get a flavour of their talents.
Well done everyone for your participation and creative ideas.
The Pitch Winners 2025
The winners were announced by Genevieve (Goodstuff) and Joe (JD Sport) at the end of an exciting day at TikTok’s London offices…
Overall winner: David from D's Agency
Runners up: Maya and Anh from MAHN Agency
Runners up: Jayden from Dream Activation
Students produced an advertising campaign to launch a new Hoodrich collection that is exclusively available in JD stores: target audience 16–24-year-olds.
The Prizes
David won exclusive work experience with JD, plus a £150 JD voucher as well as
having his advert placed on a billboard in Manchester city centre - sponsored by Talon.
David's school will receive a £5000 pot which will be used to boost creativity.
All 25 finalists will receive work experience hosted by Goodstuff and supported by the media & creative industry.
The finals were hosted at TikTok in London!
Headlining Judges of 2025
Genevieve Tompkins
CEO of Goodstuff
Javel Brown (JB)
Group Agency Lead at TikTok
Joe Simpson
JD Head of Partnerships
