Presented by

Congratulations to our 25 finalists of 2025!

We highly commend the students below who submitted excellent Media Briefs for this year’s competition. 

The standard of entries was extremely high and we look forward to their pitches at the finals in July, hosted by TikTok.

Students produced an advertising campaign to launch a new Hoodrich collection that is exclusively available in JD stores: target audience 16–24-year-olds.

Lomas Inc.

 Alfie from Balcarras Sixth Form

Amy Hands Media

Amy from Global Academy

BE Creative

Bethany & Ella from Balcarras Sixth Form

We Are CIVILIAN

Saleisha & Kai from Global Academy

D’s Agency

David from Harris Westminster Sixth Form

Dream Activation

Jayden, an apprentice

Fresh Bloc Agency

Chandrika from The Global Academy

HESKstudio

Khoi, Harrison, Sonny & Edward from Balcarras

JA Management

Jessica & Angel from Ark John Keats Academy

JEEP

Josh, Ed S, Ed O & Prav from Balcarras

Studio J

Jess from The Royal Russell

LaSwap Marketing

Nathan from LaSwap Sixth Form Consortium

Blythyn Innovative

Paige from East Durham College

MANH

Maja & Anh from Nova Hreod Academy

Milli & Teo Agency

Milli & Teodor from Nova Hreod Academy

Mobereola Agency

Aiden from Bishop Stopford’s School

MoonMedia

Shefit & Ishaq from Northampton School for Boys

Rainham Mark Ads

Connor, Lucas, Mahnyne & Gideon from RMGS

Macguffin Media

Sandeep, Saffin, Maryam & Dennis from Greenford

Ruby Marketing

Ruby from The James Young High School

S&A Agency

Sareena & Anjelea from Harris Westminster SF

Sofos Theory

Sofia from Ashmole Academy

SWB Marketing

Skye, Willow & Bella from Leckhampton School

The Blueprint

Mayar from Cedar Mount Academy

VZNCTRL

Jarrell, Preston & Shay From Big Creative Academy

The Prizes

The winners will get exclusive work experience with JD, plus a £150 JD voucher each as well as
having their advert placed on a billboard in Manchester city centre - sponsored by Talon.
There's a £5000 pot for the winners' school or college to use to boost creativity.
All 25 finalists will receive work experience hosted by Goodstuff and supported by the media & creative industry.

The finals are hosted at TikTok in Londonon 24 July 2025!

Headlining Judges of 2025

Genevieve Tompkins

CEO of Goodstuff

Javel Brown (JB)

Group Agency Lead at TikTok

Neil Bradford

JD Sports Sustainability Director

Take a look at last year’s event and winners 👇🏽